The Daily Tar Heel reports that Orange County, NC, is set to be the test market for a phone app that brings visitors to farms:
The app, premiering in June, will connect tourists with farms where they can pick their own food. Laurie Paolicelli, director of Orange County community relations and tourism, said agritourism is tourism marketing that focuses on agriculture in an area spotlighting the food movement — a trend back to eating fresh locally grown food.
“Travelers want to get dirty, get real and immerse themselves in the bounty of farms, food and farmers,” Paolicelli said.
When the app debuts later this summer, it will feature 40 local farms.
Read the full article here.